You are invited to a seminar and buffet lunch in Essex, UK
The Prime Minister, Tony Blair, has launched a major campaign to get the UK online. Under this initiative, Robert Brady, the owner of ed-u.com, has been invited to give a series of talks on e-business, traffic building and best practice.
The feedback from previous talks, where Robert revealed how anyone can also achieve dramatic rises in their web-site's traffic, was excellent:
"I was and still am, absolutely and utterly blown away by your knowledge, what you have achieved via the internet and the possibilities for other businesses.... I thank you for a highly informative and exciting talk, I came home amazed by the possibilities."
Lorna Holmes Wagtails by Instinctively Cats and Dogs
"It really was an excellent seminar and the most useful I have attended on any Web based subject."
Di Chapman Virtual Office Services
"That was really fascinating. I've been to many seminars and that was the best I've ever been to."
Nick Briggs Sellandmove.com
"I would like to thank you for the excellent talk that you gave us all."
Sue Axon Saxon Plant and Groundworks
"I'm gobsmacked, that was easily the most interesting seminar I've ever been to. I was truly fascinated by your knowledge!"
Ian Vernon Creative Marketing Solutions
So have a morning off and meet the many other people involved in e-business in the Essex area - you will be warmly welcomed.
Please telephone Robert Brady for further details on 01245 465473.
Increase Traffic to your Web-site - Traffic Tips and Secrets...
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Creating search engine friendly pages
Approximately 150,000 brand new surfers log on for their very first time every day and 200,000 internet ready devices are still being purchased daily. Also, web-site managers are adding 25 new webpages to the internet every second (over 2 million per day) and they all want traffic as much as you do. How can you make sure your pages stand out when the search engines come to visit?
Titles and Tags
The title of a webpage is the text that you can see in the left hand corner of the top bar of your browser software window. Search engines regard the titles of your pages as the most important keywords or keyphrases when indexing your site. Additionally, when scanning search results, visitors will read them they same way that they read headlines in a newspaper. Make them count!
Multinational or micronational?
Unless you have a very famous company name or brand, avoid using it in your title tag. The title tags on your most important pages are too valuable to waste. If you are worried that you might loose some traffic as a consequence of this, you can always create a separate page with your company name in the title, and hyperlink it to your main page.
Becoming entitled...
Include the most important keywords and keyphrases associated with your products or services in different title tags right across your web-site.
Make sure you use titles that reflect the content on each webpage.
Bear in mind that if the page is bookmarked by a visitor, the title is what they will see in their favorites file.
Repeat the page title in the first header tags on some pages and very important keywords in the first header tags on others. Use headers that support the content on that page.
Repeat the contents of title tag throughout your text.
Use the "BOLD" tag for important keywords and keyphrases.
Header tags
A header tag is a piece of code that displays text as a heading, typically, but not exclusively, for a paragraph. There are six header tags. H1 is the largest and H6 the smallest.
Header tags = H1
Header tags = H2
Header tags = H3
Header tags = H4
Header tags = H5
Header tags = H6
You can use more than one header per page.
The headings above this text, "Header tags", are examples of the different sizes of header tags.
Underline tags
To underline a word or phrase use the following code:
You can also use a combination of the header and underlining tags:
Bold tags
IMAGE ALT Tags
Always use IMAGE ALT tags for the pictures on your site.
IMAGE ALT tags are tiny pop-up boxes of text that appear when you position your mouse cursor over a webpage image. If you include these tags, it not only helps your visitors who are browsing with their images turned off, but also some search engines will index this text, so it could help your rankings. Be sure to use your most relevant keywords in these tags. They of course also need to be relevant to the picture that they refer to.
Note: You will need to change the WIDTH and HEIGHT attributes to match the size of your picture. If you include this information the picture will load faster.
Another positive aspect of using IMAGE ALT tags is that sight impaired users, who have all web pages read to them by dedicated software, will have these tags read to them as well. Scott Whitehead of Zest City says that by using phrases and words that combine both navigational assistance and relate to the web page they feature on, you can help increase your ranking and assist your disabled users at the same time.
You can build traffic and loyalty if you provide ease of access to people who are disabled. Provide them with information that makes their visit more enjoyable. For example: Did you know that on the more up-to-date browsers it is easy to change the text size of what you are reading on a web page?
Internet Explorer users click on the word "View" on the bar above this page. Now click on the word "Text Size" and chose "larger" or "largest". Netscape users can click on the word "View" on the bar above this page. Now click on increase font. If the text is still not large enough then repeat the process until it is.
You may also be interested to know that changing text size settings is usually possible within your e-mail software using the same process.
Click here for the next page, which explains the importance of META tags. Copy and paste all the code you need for free...
Please click here to report inappropriate or "broken" links.
Save this site
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Feedback
If you know of any advice that could be usefully included on this site, please click here to e-mail. I would also like as much feedback as possible, good and bad. Thank you - Robert Brady.