How can you make your web-site a visitor magnet?.. Sticky ideas!...


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They came. They saw. They never came back.

How can you make your web-site a visitor magnet?... Sticky ideas!

Making your site "sticky" means persuading your visitors to stay on your site for longer whilst encouraging their return. Customer attraction is one thing, customer retention (and ultimately conversion) is quite another.

Add new content on a regular basis

Probably the most important thing you can do to stimulate revisits to your site. Your content should include all your important keywords and key phrases. Give visitors a reason to bookmark your site by providing free regularly updated information that is worth returning for. You can attract visitors with keywords and key phrases, but you will only get them back if you give them exactly what they want. You have to earn customer loyalty.

If you don't ask, you won't get

Ask for feedback. You may even receive testimonials that you can use on your site. You can also ask for the e-mail addresses of your visitors by offering to inform them of any updates to the site, industry news or future special offers.

Newsletters or ezines for your visitors

Ask your visitors to subscribe to your free newsletter providing them with up to date information on your industry, product, services, special offers etc.

Keep the amount of information you ask from a potential subscriber to the bare minimum, i.e. just ask for their e-mail address. Long forms disincline your visitors to sign-up. After a period, you could start to ask for more information and compare the sign-up rates.

Your newsletter will encourage subscribers to revisit your web-site whilst building brand loyalty and trust through familiarity. This will help to eventually convert these subscribers into customers.


Find surveys in the media that are relevant to your industry and include them on your site. Ask for permission first.

Devise your own surveys relevant to your industry or site for your visitors and encourage people to come back to view the results.

Prized possessions

Competitions also provide your visitors with a reason to return to see if they have won.

Offer prizes and invite your visitors to enter your competitions in exchange for their contact details. Every entrant therefore becomes a sales lead, though you should be aware that a high percentage of children enter internet competitions. If children are not your target audience you might want to set an age limit on the contest.


Encourage visitors to bookmark your site and encourage them to use your site as their start page. Call your visitors to action, many will respond. Several thousand visitors bookmark my sites each month.

Attract attention to the bookmark link on the page by a sudden change in format. For example the sentences below stand out more because they are "centered" instead of "left aligned".

If you're tired of your usual start page please click here.

Bookmark this site (add to favorites)
for future reference by right clicking here.

Here are some two suggestions for bookmarking codes:

The "?bookmark" at the end of the URL should show up in your statistic logs, enabling you to gauge the success of the link. Try the link in different places on your page and monitor the difference to see which position works best.

When utilized, the following piece of code is only visible in Internet Explorer Browsers:

Pass-it-on notes

Make it easy for your visitors to tell their friends or colleagues about your site by including the following code on all of your pages:

  • Tell your friends, family or colleagues about

    or visit...

  • Recommend-it
  • CGI Scripts
  • CGI: What the Heck Is That? - Internal Link

    Your own start page for your web-site

    Click here for all the code you need to make your own start page.

    Firing blanks

    If you add the tag "target="_blank" to the end of all the HREF tags on your page (or just your external links), when your visitor clicks on a link, it will open up a new browser window for the target site. When they finish looking at that window and close it, your original page will still be there in the background. This gives the visitor the opportunity to remain on your site for longer, therefore increasing the chances of making a sale.

    If you would prefer ALL your page clicks to result in another window opening, then place the following code between the HEAD tags on your page.

    There’s no place like home

    Always add a home link or sitemap to every page of your site to help any visitors who get lost within your site.

    Did you know that some people who attempt to visit your site fail? Click here to find out how stray visitors can be reined back in...

    Save this site

    Please don't forget to add to your list of favorites/bookmarks. Internet Explorer users please click here and others, right click here - - - - Also, you can learn how to make any page your start page by clicking here.

    Share this site

    Click here to tell your friends, family or colleagues about


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