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You are invited to a seminar and buffet lunch in Essex, UK
The Prime Minister, Tony Blair, has launched a major campaign to get the UK online. Under this initiative, Robert Brady, the owner of ed-u.com, has been invited to give a series of talks on e-business, traffic building and best practice.
The feedback from previous talks, where Robert revealed how anyone can also achieve dramatic rises in their web-site's traffic, was excellent:
Lorna Holmes
Wagtails by Instinctively Cats and Dogs
Di Chapman
Virtual Office Services
Alan C Mathias
Chelmer Valve Company Ltd.
Nick Briggs
Sellandmove.com
Sue Axon
Saxon Plant and Groundworks
Ian Vernon
Creative Marketing Solutions
So have a morning off and meet the many other people involved in e-business in the Essex area - you will be warmly welcomed.
Please telephone Robert Brady for further details on 01245 465473.
Increase Traffic to your Web-site - Traffic Tips and Secrets...
We invite you to add ed-u.com to your list of favorites/bookmarks. Internet Explorer users please click here, and others, right click here -> ed-u.com. Also, you can learn how to make any ed-u.com page your start page by clicking here.
When indexed by the search engine spiders, these keyphrases represent opportunities for the site to appear in the results for searches. For instance, the eventuality of finding this site is increased if the following phrases were searched for:
Concentrate on your keyphrases, not on individual keywords. The competition amongst web-site managers is far too intense for your single popular keywords to be found high in search engine rankings (unless you're very lucky!).
Moreover, as searchers are becoming more sophisticated in their method of querying the search engines, they are increasingly using multiple word searches.
Of course if you work in a niche market with little or no competition, you should optimise both keyphrases and keywords.
Put yourself in your prospective client's shoes and try to guess what they might type in a search engine box to find sites like yours.
Look up the keywords used by your competitors in trade journals, Yellow Pages, directories, outdoor advertising posters, etc. Right click and view source on webpages to see what other people are using in their META tags. Do not directly copy the META tags from others' webpages, there may be copyright implications.
The above list has 1000's of possibilities. Even if you operate in a very niche market and only get two or three visitors a year on each key-word or key-phrase, that should still net you hundreds of extra visitors. Other sites can expect thousands. You should expect results that match your effort.
...and meanwhile, back in the real world...
The more text you use, the more opportunities you will have to use and repeat your keywords without your writing losing its personality or ending up appearing stilted or unnatural. A summary at the end of a page is another good way to repeat keywords legitimately.
Some search engine robots place an extra importance on a keyword or keyphrase if it is used as a link. You should place keywords within hyperlinks to related material within your site, i.e. your important keyphrase here, and also within hyperlinks to other sites.
Misspellings are rarely automatically pluralized by the search engines so it is doubly important to pluralize them in your META tags. You could also misspell words that use apostrophes (') by placing the apostrophe in the wrong position. Always use the correct spelling in the META name="description" content= and the visible part of your site.
Typos: Remember also that many people hit the wrong keys when typing on their computer keyboards, so you might like to include these less obvious misspellings for your major keywords. For instance, one of the major keywords that I concentrate on for this site is the word "keyword". To attract, "typo traffic" I use misspellings such as "ketwords, keuwords, leywords, jeywords" within the META tags. If you have an excuse to use these misspellings legitimately within your viewable text - like I have just done - so much the better.
See also:
Phonetic (fonetic, fenetic, etc.) representation: Say your keywords out loud and write down what they sound like. Many of your visitors will try to guess a spelling.
Misuse homonyms: Homonyms are words that sound alike, but have different meanings and sometimes different spellings. For example they're, there and their or pole and poll.
You should also research the terms used locally for your product. For example, the UK "tap" for the American "faucet" and the UK "braces" for the American "suspenders". Another excellent example of a cross-cultural difference exists with the word "football": it has different meanings depending on whether you're British, American or Australian!
Additionally, if recording dates on your web-site, you should know 01/02/01 means the 2nd January, 2001 in the USA but the 1st February, 2001 in European countries.
See also:
Area specific: If you only provide your service within a very defined geographic area, you should use a map to find all the local area names and include these your META tags. You should also include your city or town address on every page of your web-site so it can be picked up as a keyword.
Precise keywords: Search your site for phrases or words like "our product", "the service", "it" or "them", and replace them with informational keywords that the search engines will find.
Name pages using keywords: Instead of "page1.htm", page2.htm", etc. call them the name of the product or service you are offering.
Pluralization: The pluralization of words is important with several search engines. While indexing your site, many will automatically append the plural (known as stemming) to single keywords (ice-cream = ice-creams), but it is less likely that they will pluralize a key phrase search (ice-cream parlo(u)r isn't converted to ice-creams parlo(u)rs - also note the difference in UK and US spellings).
Pluralization of the two-words in the example above is very important, as many visitors to search engines would not think of their query as a two-word keyphrase, but just two separate keywords. For instance, many would type in the keyphrase "ice-creams and parlours".
Case sensitivity: Some search engines differentiate between cases, i.e. results might vary between the words "Keywords", "keywords" and "KEYWORDS".
Search engines usually look for queries as both lower and upper case keywords, but if a searcher types the query in upper case, the majority of search engines will only look for upper case occurrences. Some searchers mistakenly use inverted text (kEYWORDS) when they forget to take their keyboard Caps Lock off. You should therefore use different cases in the META tags on different webpages.
Use of nouns and verbs:
Find the nouns on your page and see if they can be repeated in verb form - for example "ice-cream maker" renders "ice-cream making". Repeat this process for the verbs.
Extensions: Many search engines use string queries when indexing sites, but some don't. Help the ones that don't by including word extensions in your content and META tags i.e. fast = faster, fastest.
Shortened words: Use the long and short form of keywords, such as mags for magazines and autos for automobiles.
Diacritic Sensitivity: Words containing diacritic characters should also be written with non-diacritic characters. For example "crème brulée" becomes "creme brulee", and "glacé" becomes "glace".
Inverse Document Frequency: Rare words tend to count for more than common words in search engine queries. For instance, if someone searches for pistachio ice-cream, pages with the word pistachio are more likely to appear at the top of the list. Therefore you should be as specific as you can and attach a significant importance to the rarer keywords. It is also more likely that a smaller proportion of webmasters will be using these rarer keywords, adding to your advantage.
Trade Marks and Copyrighted Material: Only use keywords that relate to other company's trade marks and copyrighted material with their permission. Some companies will allow you to do this if you are an agent, partner or affiliate.
Expect the unexpected:
Four of the top 10 search terms sought by users in a study of 42 million search pages were Web site names or addresses.
The research, conducted by Alexa.com, found that rather than typing addresses into browser address bars, users often go the long route via search engines. For instance Hotmail, whether searched for as 'www.hotmail.com', 'hotmail.com' or 'hotmail', was the second most popular term sought and Yahoo (and its variants) was third.
EBay and AOL (also including variants) were ninth and tenth, respectively and Excite.com, AltaVista, Amazon.com, and MSN all appeared among the top 50.
Realism: Don't concentrate on optimising words that are highly competitive, i.e. travel, business, software, books, etc. Thousands of webmasters are competing aggressively for top ranking with such words, so you may be better off prioritising less general keywords or keyphrases.
Note: If you have a white background to your webpage, but you use a table with a black background on that page with white text within it, it is generally accepted that most search engine algorithms are sufficiently sophisticated to recognise that the white text is not hidden in the white background.
There is an important added bonus to researching keywords on the internet. You can discover which are the most popular searches pertinent to your industry, and prioritise that information/product on your site. You could visit Overture (Formerly Goto) Search Suggestions and type in keywords beginning with "how, why, where, etc." to see if people are asking questions that you could answer on your web-site. If you do find some relevant questions, create a page(s) to answer them, and include the question as a keyphrase in your title and META tags.
Use the following for more keyword ideas:
Remember, some words will attract no visitors while others will attract many. The longer you spend on the keywords the more traffic you can expect.
Please click here now to e-mail your domain name to us and we will contact you after we have given your site a free assessment.
p.s. This route absolutely guarantees you no cost traffic through your meta tags and site text and low cost traffic through the pay-per-click directories!
Please click here to report inappropriate or "broken" links.
Keywords and Keyphrases
Without keywords or keyphrases, search engine visitors simply would be unable to find your web-site. When the search engines visit your site, they index the words that they find and record the order and the priority you have given them. The more words you use, and the diversity in the order in which these words are written, will give you an added advantage.
Keyword adjacency
Consider the next three keyphrases:
Do you really want to spend time and effort on single generic key-words?
Your visitors are far more likely to be better targeted with multiple keywords than random searches with words like "travel" or "pets".
More keywords = more web-site traffic
Set your target for hundreds or even thousands of keywords and phrases if possible. Ask friends, colleagues and children what words they would type into a search box to find you.
Change 2 keywords (key words) into 1000s of keyphrases (key phrases)
Examples of keyword possibilities for META name="keywords":
Give your keywords and keyphrases pride of place
Try to repeat your most important keywords and keyphrases a few times throughout the page. Additionally you should use the "TITLE", "HEADER" and "BOLD" tags for very important keywords and phrases.
Top keywords, top spot
Try to position your top keywords and phrases within the first 100 words and then repeat them throughout the page. Include them in descriptive sentences of what you have to offer. Initially concentrate on writing good content for your page, and then replace words such as "it", "the product" and "this service" with your chosen keywords.
I'm not very wood with gords
Misspelling: Ask friends and colleagues how they would misspell your keywords. Children are a very productive source for misspelling; they often come up with ones you might not have thought of yourself. Do not under-estimate the need for misspellings. Even the less obvious variations of words and phrases attract traffic.
The devil is in the detail
Localization: If you are selling your product internationally, don't forget to take into account that British and US English spellings can differ. i.e. Parlour, Parlor,
Jewellery, Jewelry, Collectables, Collectibles, Catalogue, Catalog, Aluminium, Aluminum, Programme, Program, ...ising, ...izing etc.
"Oh, what a tangled web we weave"
Invisible text is not invisible to the search engines. Tricks like "keyword stuffing" your pages with invisible text (making text colour the same as the background colour) are very risky. Search engines - with the help of software - can easily identify webmasters that utilise keyword stuffing and exclude their sites, sometimes permanently. Your competitors will also look for this and report you to the search engines.
Search engines check your content
Search engines are increasingly able to match what you tell them about your pages (through your titles and tags) with the actual content of your page. So if you pretend that your page is about the latest internet sex symbol just to attract traffic to buy an unrelated product, there is a good chance that they will find you out. They also check other sites that are carrying your links, to see if they match.
Pay-per-click resources and management tools
Please be aware that offensive language will usually be found when searching keyword resources.
Count your keywords with software
The free limited version of the Notetab Pro HTML editor counts keywords and their percentage of the page word count. ALL the editing of ed-u.com and its sister site Highstreetcentral.com's is performed using the full version of this excellent (and inexpensive - $19.95 at time of writing) tool. As well as the keyword count (text statistics) and full HTML editing capabilities, it enables you to search your disk and make changes to 1000s of pages at a time. Note: This tool requires some HTML knowledge to use it to its full potential, but is ideal for the novice to practice with. I have no affiliation with Notetab.com.
I just cannot be bothered!
No problem, for US$1390 / UK£999 ed-u.com will generate 1,000 relevant keyphrases including their commonly misspelled versions for your site. We have vast experience in this field and have been successful in creating substantial (and sustainable) revenue for many sites already. We will also write a professional, creative description and title for your site that will help to increase your click-through traffic.
We research your business inside out - on-line and off-line!
You will be amazed at the important keyphrases that you have missed. Take the worst scenario: If only one person per year visits your web-site as a result of one keyword or keyphrase - and you have thousands in place - that alone represents thousands of visitors per year. Now imagine how many visitors you would get from the hundreds of keywords or keyphrases that attracted hundreds of click-throughs. Most sites can expect thousands of clickthroughs from just the one keyword or keyphrase!
Click here if you haven't yet read the crucial keyword information you need about META tags.
Click here to find out the easy way to attract foreign visitors without translating your whole web-site.
Click here to find out how slow pages can actually increase your traffic!
Click here to find out why using title tags, headers, and image tags are crucial when creating search engine friendly pages...
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