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education directory
Ed the Webmaster

 Webmasters' Education:
Start here - Why me?
What you have to know
2 keywords = 1000 phrases
Bad titles, low traffic
Free meta tags
Speaking in tongues
Slow pages equal more traffic
Free and Easy
Yahoo for free
Master of your own domain?
Spiders cannot fill in forms
Good and bad doorways
Order the engines around
Do you use frames?
Are you a magnet?
Visitors by default
Lasso your lost visitors
$100 = 10,000 visitors
Others work - you earn
Ads - Don't click here?
Invite the competitors over
E-mails and warnings
Infectious or immunized?
All the best submission tools
100s of search engines
The "must have" web tools
Free for all sites
Pressing the editor's button
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Where do I start?
A to Z index

 Finance Partners:
Cover Base Life Insurance
Finding Life Insurance Cover
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Barclays PPI Claim
Lloyds PPI Claim
RBS PPI Claims
Wrongly Sold PPI
PPI Justice

  Web Guest Writers:
Web kiosks for the poor
Online Price Mistakes
Thesaurus Ranking
HTML or text e-mails?
ALTered Images
Renaming your Images
Free tools to create your site
Invasion of the Amazons
Advertising v. PR
Will content be profitable?
Responding to spam
What is spam?
Pay for position
Web host tips
Webmaster beauty
Bad web design: Animation
CGI: What the heck is that?
Long live banners
Great press releases
E-mail Sigs - 7 Key Items
Ad tips for affiliate marketing
I want to keep my frames
Creating Doorway Pages
Measuring Link Popularity
Domains and hyphens
Why have a domain name

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 Special Features:
Essays - Full Writing Course
What is Bullying?
Stress in Teaching
Online Education

 Guest Contributors:
The best Dad?
You're an Idiot!
Slave Caster of Freedom
Out of the mouths of babes
The Right to Life?
The Nostradamus Hoaxes
Explaining terrorism to a child
Internet 2 a scam?
Break a Rule, Bad Girl
Britannica near extinction?
The 1st time I really lied
Nigerian Scam Letters
Singular turns plural
English Writing
In debt?
The Secret Shopper
Too busy at work?
Bullying... Our Stories
Start to live your dreams
Recognize your potential
Stop worrying, please!
Public speaking
Elegant resumes
In praise of black sheep
Ritalin - Straight-jacketing?'s full list of pages

The Mystery Shopping Club

(Operated by's sister site)

Webmasters, (or in fact anyone!) do you need some extra income? Some free food and drinks perhaps? Would you like to pick your own hours?

To find out about casual employment opportunities in the "Secret Shopper" industry, please choose one of the following links:

Click here for the Mystery Shopping Club UK

Increase Traffic to your Web-site - Traffic Tips and Secrets...

IMPORTANT INFORMATION ppi Have you taken out a credit card, mortgage, secured loan, unsecured loan or hire purchase agreement in the last ten years? If you have (or have had) a mortgage, loan or credit card with providers such as Abbey, Barclaycard, MBNA, Halifax, HSBC, HBOS, Lloyds TSB, Natwest, RBS or in fact any other credit provider, you may be able to reclaim up to 15,000 if you were sold PPI insurance - in most cases even if you've lost the paperwork. Learn more about PPI Claims now!

BECOME A MYSTERY SHOPPER Are you a student over 18? Part-time teacher? Or maybe a parent or just someone that needs some extra income? Some free food and drinks perhaps? Would you like to pick your own hours? Casual work is available now.

The Mystery Shopping Club provides you with an EXCEPTIONAL collation of intelligence that is crucial for anyone with an interest in Mystery Shopping. Become a Mystery Shopper now!

EXCEPTIONAL EDUCATION ADVERTISING OPPORTUNITY It is simple to get your site listed on! You simply pay a small one-time-only administration charge for a PERMANENT lifetime advert! Learn more about advertising on now!

Kate the Webmistress

Banner Advertising Isn't Dead.. So Use It!

By Guest Writer Dan Grossman. Dan comments on the perception by some parts of the industry that banner advertising has had its day...

Banner advertising surely isn't dead, if you know how to take advantage of it. While an effective campaign for driving traffic to your site through banner advertising can cost far too much for any small business owner's budget, banner advertising can still be used effectively. It is much more useful as a tool for branding your site or product or attracting leads.

If you're thinking of letting the world know about your site or product through banner advertising, consider these important steps before you start:

1. Plan your campaign

Thoughtful planning is the most important step in successful advertising in any media. There are several things you must consider before even creating your banners or choosing where to advertise:

  • Is your goal to build brand awareness?
  • Is your goal to generate leads or clickthroughs?
  • Who will be most interested in your site or product?
  • How will you track the effectiveness of your ads?

    Once you've answered those questions, you can start planning the banners you're going to create and exactly what you're going to do with them.

    No matter what your specific goals are, targeting will be a very important part of any campaign. With the high cost of advertising with banners, getting them in front of the people you want to see them becomes incredibly important. This involves identifying the groups interested in your site or product and getting your ads on web-sites that cater to that market. For example, a car dealership would probably be interested in advertising on the web-site of an auto magazine.

    Before you spend any money, spend the time to choose the right places to advertise. It may seem like the perfect idea to buy targeted advertising at the first search engine you run into, but researching into specific sites in your industry can lead to a buy with results 20 times better. Check out the media kits or advertising sections of some sites related to your site or product for information about demographics, previous customers, and any information they might make public about the effectiveness of previous campaigns.

    2. Design your banners

    To maximize your campaign's effectiveness, you should rotate between several different banners, possibly as many as 10 or more. This way, you can appeal to different types of people within your target group. It also allows you to compensate for banners which don't perform as well as others, and to decide which designs or ideas work best for you.

    The banner creation process starts in a standard graphics program such as Adobe PhotoShop or JASC's Paint Shop Pro, which comes with Animation Shop 3 which will help you later on in the design process.

    Assuming you're creating your own banners and not outsourcing to a separate company or using a ready-made banner site such as Readybanners, you'll start by creating several 468x60 images in your favorite graphics program to use as the frames in your final animated banner, or just one image if you choose not to animate. Animated banners, even with a simple, single element of animation tend to draw more clicks than static ones. Then, use a GIF animation program to create your banners from the static images. Some include Animation Shop 3 which comes free with Paint Shop Pro, GIF Movie Gear, or ULead's GIF Animator.

    Here are a few tips to keep in mind for creating effective banner advertisements:

  • Color Scheme: Choose only a few colors, maybe 3, to use in a single banner. Keeping it simple works best, and reduces image size.

  • Don't loop your banner animation more than a few times.

  • Use your best copy when writing the text for your banners. Choose important features and include words like "free" and "click here."

  • Use a simple, readable font.

  • Look at the banners that catch your attention on the web; see why you stop and look at theirs.

  • Optimize your banners' file sizes so they download quickly. Many graphics programs have functions to do this built in.

    3. Launch your campaign and test it

    Now that you have several banners created and you've planned where you're going to advertise and what your goals are, it's time to launch the campaign; get those banners on the sites! You should be tracking response with your web logs or other statistics so that you know when you are receiving traffic from the sites you advertised on. To make this easier, you may want to have your banners point to a special page you've made on your site just for those who click on them so that you can easily identify traffic from your banners by how many times the page is seen.

    You should also track which banner is referring which traffic, either by the referring URLs (Uniform Resource Locators / web addresses) in your web logs or by setting up different pages for each banner to point to. This way, if certain banners are working better for you than others, you know to either increase their exposure in the current campaign or use them again in the future.

    Hopefully your banners are now increasing your brand name recognition to your audience on carefully selected sites, or they are bringing you new traffic and leads you didn't have before!

    The author, Dan Grossman, runs Websitegoodies where you can find over 250 hand-picked resources, articles, and tools! Dan also publishes the free weekly "WebDevPortal" newsletter for web-site owners! Subscribe today and get articles like this every week.

    On-line advertising

  • If you pay (or want to pay) other sites to run on-line advertising for you, click here. - Internal Link

    Affiliate advertising

  • The effectiveness of affiliate marketing There are armies of webmasters who want to sell your product or service. They do all the work - you make all the money... - Internal Link

    Offline promotion

  • Pressing the editor's button and where you can display your web-site's address where people can see it offline. - Internal Link

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    An Ed-U-Kate production. This page was produced 21st March 2001 and last edited 9th June 2015.
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