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education directory
Ed the Webmaster
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 Webmasters' Education:
Start here - Why me?
What you have to know
2 keywords = 1000 phrases
Bad titles, low traffic
Free meta tags
Speaking in tongues
Slow pages equal more traffic
Free and Easy
Yahoo for free
Master of your own domain?
Spiders cannot fill in forms
Good and bad doorways
Order the engines around
Do you use frames?
Are you a magnet?
Visitors by default
Lasso your lost visitors
$100 = 10,000 visitors
Others work - you earn
Ads - Don't click here?
Invite the competitors over
E-mails and warnings
Infectious or immunized?
All the best submission tools
100s of search engines
The "must have" web tools
Free for all sites
Pressing the editor's button
Legal or e-legal?
Where do I start?
A to Z index

 Finance Partners:
Cover Base Life Insurance
Finding Life Insurance Cover
Annuity Comparisons
Aviva Annuities
Buy To Let Mortgages
Commercial Insurance
Inheritance Tax
Pension Misselling
Annuities Comparison
Enhanced Annuities
Pension Annuity Answers
Annuity Office
Annuity Plan
Annuities Plan
Annuities Central
Open Market Option
Capped Drawdown
Mortgage Comparisons
Hidden Mortgages
Barclaycard PPI Claims
PPI Claims
PPI Complaints
PPI Refunds
Barclays PPI Claim
Lloyds PPI Claim
RBS PPI Claims
Wrongly Sold PPI
PPI Justice

  Web Guest Writers:
Web kiosks for the poor
Online Price Mistakes
Thesaurus Ranking
HTML or text e-mails?
ALTered Images
Renaming your Images
Free tools to create your site
Invasion of the Amazons
Advertising v. PR
Will content be profitable?
Responding to spam
What is spam?
Pay for position
Web host tips
Webmaster beauty
Bad web design: Animation
CGI: What the heck is that?
Long live banners
Great press releases
Pop-up-ads
E-mail Sigs - 7 Key Items
Ad tips for affiliate marketing
I want to keep my frames
Creating Doorway Pages
Measuring Link Popularity
Domains and hyphens
Why have a domain name

 General Education:
Homepage | Web Search
Education Resources
Active Online Pupil Forums
Art | Film | Dance | Bands
Countries of the World
Digs UK | US | Canada
Finance | Economics/Biz
Homework Helpers | Exams
Kiddies Korner | Tots | Pets
Jobs UK/EU | US | Canada
Bartending Work
Medicine and Health
Museums and Galleries
Mystery Shopping
PE | Sports | Sporting Events
Power & Politics | Civil Rights
Print Media, TV and Radio
Problems and Advice
Shops | Fashion | Books
Subjects | Religion | Language
Technology Education & ICT
Teens | Just for Fun
Travel
Schools UK | US | Canada
Unis/Colls UK | US | Canada

 Special Features:
Essays - Full Writing Course
What is Bullying?
Stress in Teaching
Drugs
Online Education

 Guest Contributors:
The best Dad?
You're an Idiot!
Slave Caster of Freedom
Out of the mouths of babes
The Right to Life?
The Nostradamus Hoaxes
Explaining terrorism to a child
Internet 2 a scam?
Break a Rule, Bad Girl
Britannica near extinction?
The 1st time I really lied
Nigerian Scam Letters
Singular turns plural
English Writing
In debt?
The Secret Shopper
Too busy at work?
Bullying... Our Stories
Start to live your dreams
Recognize your potential
Stop worrying, please!
Public speaking
Elegant resumes
In praise of black sheep
Ritalin - Straight-jacketing?

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Increase Traffic to your Web-site - Traffic Tips and Secrets...

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Kate the Webmistress

Using ALT Tags For Site Promotion And Web Navigation

By Guest Writer Scott Whitehead

A well chosen and well positioned image can enhance your website and differentiate the site from competitors. It can inject a personality, color-code and help brand the site, and in general assist with creating and maintaining an online identity. And as the saying goes, a picture paints a thousand words.

One way to make your images paint these words is by using the HTML code ALT on all your images.

ALT Tags - ALTered Images

Any image can be given an ALT tag; readable in most Explorer and Netscape browsers, the ALT tag allows site visitors to read a description of the image while it is downloading. For disabled users, who have their image downloads switched off, it allows them to navigate the site better, as they will have an understanding of what each image is for. This is very important if you are using images as links, because with the ALT tag, you have the option of allowing disabled users the chance to navigate your website. Additionally, sites that are being viewed on slow connections may time out before all your images have uploaded, and with the ALT tag you can help your visitor navigate and use your web page.

The majority of the search engines prefer sites that use ALT tags, it gives them more assistance in matching your site to visitors requests, and more files and content for their image search databases. The search engines that do not consider ALT tags when ranking sites do not penalize against sites with ALT tags, and therefore they are thoroughly recommended.

It is for this reason that W3.org, the HTML code validation group for the internet, thoroughly endorse the use of ALT tags within HTML coding.

Perhaps a thousand words is too much of an exaggeration - but certainly 25 words of text is fine in the ALT tag. Below is a snippit of HTML coding from a page on the article author's website, demonstrating the ALT tag in use. It is taken from a page that hosts this article as well.

The description above clearly introduces the consultant, who's profile can be viewed by clicking the image to go to web page services-scott-whitehead.htm.

A web page that has ALT descriptions simply rewording or rephrasing the same keywords for each image runs the risk of being reported to the Search Engines for cheating the system. And if you are ranking higher than they are, you can be sure your competitors will report you.

By using phrases and words that combine both navigational assistance and relate to the web page they feature on, you can help increase your ranking and assist the disabled users at the same time. In the example above, you can see that the alt text features a range of text that is relevant to the web page, and introduces the link to the author's profile.

Wordtracker has a system that allows you to view the keywords that the search engines are searched for, by looking at the last hours log and comparing your target words with related words from its built in thesaurus. Using this system, you could tweak your ALT tags and copy to ensure it features the words and terminology that will help your website rank higher.

Furthermore, if you focus on the order of the wording, and you can get more relevant keyphrases in the ALT description. Within the ALT text in the example above, you can see the key phrases

"internet marketing"

"search engine optimization"

"search engine optimization tips"

"tips for webmasters"

"optimization tips for webmasters"

As well as key phrases within words:

"search engine optimization tips for web(masters)" becomes "search engine optimization tips for web"

"tips for web(masters)" becomes "tips for web"

"webmasters and business(es)" becomes "webmasters and business"

"(inter)net marketing" becomes "net marketing"

So if you are looking for new ways to promote your web pages, start work on your ALT tags to get the keywords involved, and your ALT tags will ultimately work harder for you.

Article by Scott Whitehead, the project manager of ZestCity.com, a website for small businesses around the world, advising webmasters regarding online marketing and website promotion. For more information on his website promotion services, click here or email Scott at webpromo@zestcity.com.

Click here to find out how slow pages can actually increase your traffic!




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An Ed-U-Kate production. This page was produced 16 February 2002 and last edited 9th June 2015.
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