Affiliate Marketing...

 

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You are invited to a seminar and buffet lunch in Essex, UK

The Prime Minister, Tony Blair, has launched a major campaign to get the UK online. Under this initiative, Robert Brady, the owner of ed-u.com, has been invited to give a series of talks on e-business, traffic building and best practice.

The feedback from previous talks, where Robert revealed how anyone can also achieve dramatic rises in their web-site's traffic, was excellent:

  • "I was and still am, absolutely and utterly blown away by your knowledge, what you have achieved via the internet and the possibilities for other businesses.... I thank you for a highly informative and exciting talk, I came home amazed by the possibilities."
    Lorna Holmes
    Wagtails by Instinctively Cats and Dogs

  • "It really was an excellent seminar and the most useful I have attended on any Web based subject."
    Di Chapman
    Virtual Office Services

  • "It was a very worthwhile seminar!"
    Alan C Mathias
    Chelmer Valve Company Ltd.

  • "That was really fascinating. I've been to many seminars and that was the best I've ever been to."
    Nick Briggs
    Sellandmove.com

  • "I would like to thank you for the excellent talk that you gave us all."
    Sue Axon
    Saxon Plant and Groundworks

  • "I'm gobsmacked, that was easily the most interesting seminar I've ever been to. I was truly fascinated by your knowledge!"
    Ian Vernon
    Creative Marketing Solutions

    So have a morning off and meet the many other people involved in e-business in the Essex area - you will be warmly welcomed.

    Please telephone Robert Brady for further details on 01245 465473.

  • Increase Traffic to your Web-site - Traffic Tips and Secrets...

    We invite you to add ed-u.com to your list of favorites/bookmarks. Internet Explorer users please click here, and others, right click here -> ed-u.com. Also, you can learn how to make any ed-u.com page your start page by clicking here.

    Google
     
    Web ed-u.com
    Kate the Webmistress
  • Affiliate Fuel
    Webmasters, generate additional income through your sites and newsletters. Affiliate Fuel provides you with high converting lead generation and CPC campaigns to fully monetize your unsold ad space.

    The effectiveness of affiliate marketing

    It is predicted that by the end of this year, nearly 25% of all internet retail sales will originate on affiliate sites.

    Affiliate marketing can be an effective traffic-building and marketing tool. Other sites carry your links for reward. There are many revenue sharing models, the most popular being:

  • cost per click
  • cost per lead
  • sale
  • CPM / cost per ad view / cost per impression

    Cost per click

    Cost per click is when a visitor clicks on an advert (a text link or a graphic link) that takes them to the merchant site. Rates per click across the internet range from as little as 1 cent or 1p to over $3.00/£2.00. It is believed that the US re-mortgage companies are currently paying the highest rate to very highly selected targeted websites.

  • Clickxchange.com Affiliate Network
  • TradeDoubler.co.uk - European Affiliate Network
  • LinkShare.com Affiliate Network
  • Affiliate Fuel

    Cost per lead

    Cost per lead is typically when a visitor provides information to the visited site for future marketing purposes. It could be when a visitor fills out a survey, downloads trial software, enters a competition, requests further information, asks for a quote or joins a newsletter.

  • Websponsors.com - US Sites Only
  • CommissionJunction.com Affiliate Network
  • Clickxchange.com Affiliate Network
  • TradeDoubler.co.uk - European Affiliate Network
  • LinkShare.com Affiliate Network
  • Affiliate Fuel

    Sale

    The sale model requires a product or service to be purchased (and not subsequently returned for refund) for a predefined amount or percentage of the sale price (not the profit).

  • CommissionJunction.com Affiliate Network
  • Clickxchange.com Affiliate Network
  • TradeDoubler.co.uk - European Affiliate Network
  • LinkShare.com Affiliate Network
  • FineClicks.com
  • Affiliate Fuel

    CPM / Cost per ad view

    CPM is usually regarded as mainstream advertising and therefore outside the realm of affiliate marketing, but you may find the following information useful.

    Cost per ad view is sometimes known as cost per impression. An impression is when an advert is shown to a visitor. The visitor doesn't need to click on the advert for the host site to earn money. Rates vary considerably depending on the target match from the site or the reputation of the site where the ad resides. Prices range from 50p/75c per 1000 views to £60/$90 per 1000. Sites such as AOL, The Wall Street Journal and Yahoo can command the higher rates. It is mostly the very high trafficked, well branded web-sites that use this model.

    1. CPM = Cost per Mil.
    2. Mil. = Latin word millesimus
    3. Millesimus = thousandth
    4. CPM = ad buy of 1000 impressions (ad views)
    5. Therefore $5 CPM = $5 buys 1000 impressions

  • Clearbluemedia.com
  • Doubleclick.com
  • Flycast.com

    Affiliate tracking and statistics

    The clicks, views and sales are usually tracked by third parties, mostly advertising agencies and, depending on the company, statistics are usually available either real time or on a once daily basis.

    Other useful affiliate related links

  • Freefiliate.com
  • Affiliate solution comparison matrix - .pdf Adobe File
  • Tips for using links in affiliate marketing - Internal Link
  • Associateprograms.com
  • Australian Programmes Affiliate Advice

    What's in it for the affiliates?

    Affiliate marketing can be an attractive avenue for affiliate host sites as they have no responsibility for customer service, collecting the money, packaging or shipping. Already there are over 2 million webmasters (Amazon.com's affiliate program accounts for half a million alone) who participate in affiliate programs and this figure is set to rise dramatically.

    If you are selling a product or service and considering becoming an affiliate host site yourself - or are already one - make sure that this doesn't depreciate your main purpose. You could be distracting customers from the primary goal - their purchase. Try your site with and without affiliations for a set test period and do the sums. If you find that after testing you are earning less money when including your affiliations, consider only using them on the thank-you page. When your customers' transactions are safely completed, you could use this page not only to try to cross-sell them another of your own products, but also give them opportunity to purchase from an allied company in which you share the revenue.

    You should test several different affiliations, you could be losing money. For instance, ed-u.com's sister site, Highstreetcentral.com, ran a campaign for one of the largest credit card providers in the world and gave them over a quarter of a million advertisement views resulting in no revenue whatsoever. A similar campaign for one of its competitors earned over $1000.00 (UK£670).

    What you should know

  • You should also be aware that in the majority of affiliate programs, it is just 5% of the affiliates that generate the lion's share of the sales.

  • Avoid companies that only pay once a quarter. These companies have historically proven to be the worst payment defaulters. You could potentially be giving free advertising to a company for as long as five months before you realise that the payment is never going to arrive. With companies that pay monthly you can bring that period down to two months.

  • Text advertising nearly always works better than banner advertising.

  • Use affiliate network companies. Commission Junction Affiliate Network and Clickxchange.com Affiliate Network require an upfront deposit from the advertiser. If you deal with more than one advertiser, your payments at the end of every month are consolidated and the one check/cheque is sent to you. Commission Junction even has a choice of currency payments.




    Websponsors.com for USA Affiliates

    Are you looking for sponsorship for your site? Websponsors.com are looking for sites to carry either advertising banners or text advertising for a large number of major clients.
    Referrals
    An added bonus with Websponsors.com is their simple referral scheme. If another site signs up with them through the text link under their banners on your site or on an ad created by yourself like this one (please feel free to copy it), you have the opportunity to receive 10% of that site's advertising revenue. i.e when you sign up with Websponsors by clicking through from this page, we will earn 10% of your ongoing revenue :)

    Best of all though, is that Websponsors do not take that 10% off your earnings. What you earn is what you get.

    Click here to apply, it's easy!

    Webmasters Earn Cash from Your Site
    Earn revenue from your web site. This ad brought to you by WebSponsors.net

    Click here for the next page, which explains why you should dissuade some people from clicking on your on-line advertising banners...

    Please click here to report inappropriate or "broken" links.




    Save this site

    Please don't forget to add ed-u.com to your list of favorites/bookmarks. Internet Explorer users please click here and others, right click here - - ed-u.com - - Also, you can learn how to make any ed-u.com page your start page by clicking here.

    Share this site

    Click here to tell your friends, family or colleagues about ed-u.com.

    Feedback

    If you know of any advice that could be usefully included on this site, please click here to e-mail. I would also like as much feedback as possible, good and bad. Thank you - Robert Brady.

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