On-line Advertising...


education directory
Ed the Webmaster

 Webmasters' Education:
Start here - Why me?
What you have to know
2 keywords = 1000 phrases
Bad titles, low traffic
Free meta tags
Speaking in tongues
Slow pages equal more traffic
Free and Easy
Yahoo for free
Master of your own domain?
Spiders cannot fill in forms
Good and bad doorways
Order the engines around
Do you use frames?
Are you a magnet?
Visitors by default
Lasso your lost visitors
$100 = 10,000 visitors
Others work - you earn
Ads - Don't click here?
Invite the competitors over
E-mails and warnings
Infectious or immunized?
All the best submission tools
100s of search engines
The "must have" web tools
Free for all sites
Pressing the editor's button
Legal or e-legal?
Where do I start?
A to Z index

 Finance Partners:
Cover Base Life Insurance
Finding Life Insurance Cover
Annuity Comparisons
Aviva Annuities
Buy To Let Mortgages
Commercial Insurance
Inheritance Tax
Pension Misselling
Annuities Comparison
Enhanced Annuities
Pension Annuity Answers
Annuity Office
Annuity Plan
Annuities Plan
Annuities Central
Open Market Option
Capped Drawdown
Mortgage Comparisons
Hidden Mortgages
Barclaycard PPI Claims
PPI Claims
PPI Complaints
PPI Refunds
Barclays PPI Claim
Lloyds PPI Claim
RBS PPI Claims
Wrongly Sold PPI
PPI Justice

  Web Guest Writers:
Web kiosks for the poor
Online Price Mistakes
Thesaurus Ranking
HTML or text e-mails?
ALTered Images
Renaming your Images
Free tools to create your site
Invasion of the Amazons
Advertising v. PR
Will content be profitable?
Responding to spam
What is spam?
Pay for position
Web host tips
Webmaster beauty
Bad web design: Animation
CGI: What the heck is that?
Long live banners
Great press releases
E-mail Sigs - 7 Key Items
Ad tips for affiliate marketing
I want to keep my frames
Creating Doorway Pages
Measuring Link Popularity
Domains and hyphens
Why have a domain name

 General Education:
Homepage | Web Search
Education Resources
Active Online Pupil Forums
Art | Film | Dance | Bands
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Mystery Shopping
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Print Media, TV and Radio
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Subjects | Religion | Language
Technology Education & ICT
Teens | Just for Fun
Schools UK | US | Canada
Unis/Colls UK | US | Canada

 Special Features:
Essays - Full Writing Course
What is Bullying?
Stress in Teaching
Online Education

 Guest Contributors:
The best Dad?
You're an Idiot!
Slave Caster of Freedom
Out of the mouths of babes
The Right to Life?
The Nostradamus Hoaxes
Explaining terrorism to a child
Internet 2 a scam?
Break a Rule, Bad Girl
Britannica near extinction?
The 1st time I really lied
Nigerian Scam Letters
Singular turns plural
English Writing
In debt?
The Secret Shopper
Too busy at work?
Bullying... Our Stories
Start to live your dreams
Recognize your potential
Stop worrying, please!
Public speaking
Elegant resumes
In praise of black sheep
Ritalin - Straight-jacketing?

ed-u.com's full list of pages


"I saw a subliminal advertising executive, but only for a second."

Steven Wright


Byte Sized

Bytes are a measure of computer data

  • One byte is the roughly the equivalent to one letter, digit, punctuation mark or space.

  • A kilobyte is 1000 bytes.

  • A megabyte is a million bytes and it could store the text of a typical paper-back book.

  • A gigabyte is a thousand megabytes and therefore the equivalent of about one thousand books.

  • A terabyte equates to 38 miles of full filing cabinets.

  • This sideliner consists of 400 bytes.

  • The Mystery Shopping Club

    (Operated by ed-u.com's sister site)

    Webmasters, (or in fact anyone!) do you need some extra income? Would you like to pick your own hours? Some free food and drinks perhaps?

    To find out about casual employment opportunities in the "Secret Shopper" industry, please choose one of the following links:

    Click here for the Mystery Shopping Club UK

    Increase Traffic to your Web-site - Traffic Tips and Secrets...

    IMPORTANT INFORMATION ppi Have you taken out a credit card, mortgage, secured loan, unsecured loan or hire purchase agreement in the last ten years? If you have (or have had) a mortgage, loan or credit card with providers such as Abbey, Barclaycard, MBNA, Halifax, HSBC, HBOS, Lloyds TSB, Natwest, RBS or in fact any other credit provider, you may be able to reclaim up to 15,000 if you were sold PPI insurance - in most cases even if you've lost the paperwork. Learn more about PPI Claims now!

    BECOME A MYSTERY SHOPPER Are you a student over 18? Part-time teacher? Or maybe a parent or just someone that needs some extra income? Some free food and drinks perhaps? Would you like to pick your own hours? Casual work is available now.

    The Mystery Shopping Club provides you with an EXCEPTIONAL collation of intelligence that is crucial for anyone with an interest in Mystery Shopping. Become a Mystery Shopper now!

    EXCEPTIONAL EDUCATION ADVERTISING OPPORTUNITY It is simple to get your site listed on ed-u.com! You simply pay a small one-time-only administration charge for a PERMANENT lifetime advert! Learn more about advertising on ed-u.com now!

    Kate the Webmistress

    On-line Advertising

    Just a few years ago, a banner ad was something that was flown by an airplane over a beach or an event - and nobody ever tried to click on it. The advert was for information and branding purposes only and immediate action was not required from the viewer. How things have changed....

    What's the most effective type of on-line advertising?

    Banner ads rarely achieve a click through ratio (CTR) of 1% (1 click per hundred views); text ads are usually far more successful and enable you to start a dialogue with your potential customers before they arrive at your site. Product links placed within relevant content can be a very effective medium. Proven successful words and phrases in text headlines and content are as follows:

  • Announcing
  • Breakthrough
  • Celebrate
  • Click here
  • Click here for
  • Click here to discover
  • Compare
  • Cool
  • Did you know...?
  • Discover
  • Do you know...?
  • Fast
  • Find
  • Free
  • Guarantee
  • How
  • How much
  • How to
  • Imagine
  • Incredible
  • Join
  • Latest
  • Money
  • New
  • Now
  • People
  • Profit
  • Revealing
  • Want
  • Why
  • You
  • Your
  • Any benefits (as opposed to features) that you can mention
  • The price of your product or service if it is very cheap
  • I'm so angry!

    Click here?

    If you pay other sites to run on-line banner advertising for you, include the words "click here" for a high click through rate (CTR). Advertisements with a "call to action" are generally much more effective than those without. However, you need to decide if you prefer random click-throughs from the curious or only click-throughs from people interested in buying.

    Don't click here?

    If you are paying for banner views for instance, then the more click-throughs you get the better (after all, the click-throughs are costing you no more money), but if you are paying per click you may be better of pre-qualifying the clicker by telling them EXACTLY what they will be clicking through to.

    You should also include your brand name on all your advertising: even if the ad is not clicked on, at the very least you have achieved some useful branding.

    Standard banner sizes (in pixels)

  • 468 x 60 Full Banner
  • 300 x 250 Medium Rectangle
  • 250 x 250 Square Pop-up
  • 240 x 400 Vertical Rectangle
  • 336 x 280 Large Rectangle
  • 180 x 150 Rectangle
  • 234 x 60 Half Banner
  • 88 x 31 Micro Bar
  • 120 x 90 Button 1
  • 120 x 60 Button 2
  • 120 x 240 Vertical Banner
  • 125 x 125 Square Button
  • 160 x 600 Wide Skyscraper
  • 120 x 600 Skyscraper

    Pop-up boxes

    A pop-up box advert usually consists of a smaller window that loads on top of the main window. Consider using pop-up boxes as they achieve high responses (up to 15 times greater than banner ads), but beware, they annoy many surfers and may harm your brand if overused. Maybe just use them occasionally.


    Multi-choice open menu boxes attract the highest click-through rates by far. An example can been seen below.

    Portal traffic

    Traffic arriving from search engines and directories is considered to be generally more effective in converting surfers into sales than traffic from banner clickthroughs. This is mostly true if a relevant and informative title and description is used.

    Create Banner Ads

    Try to keep your banners under 20k. Animation can attract more attention, but if the banner is slow loading a lot of visitors will not even see it. Some merchants have doubled their click-through rates as a result of reducing the weight of their banners.

  • MediaBuilder Banners
  • PaceWorks Banner Maker
  • QuickBanner
  • Coder Banner Generator
  • Outsourcing Your Ad Design
  • Reduce Banner Weight Tool


    A cookie is a file stored on a web-site visitor's computer allowing the visited web-site to tag that visitor with a unique identity. This identity is often used to deliver customized content to the visitor when they return to that site.

  • Cookiecentral.com
  • Internet-tips.net
  • The Role of Cookies

    Affiliate advertising

  • The effectiveness of affiliate marketing There are armies of webmasters who want to sell your product or service. They do all the work - you make all the money... - Internal Link

    Offline Promotion

  • Pressing the editor's button and where you can display your web-site address where people can see it offline. - Internal Link

    Optimization v. Advertising

    Whilst advertising has it place on the internet, if you only have a limited budget, you should consider the economics.

    Many have found that spending money on optimizing their site for traffic (including using the pay-per-click engines) often proves to be a more cost effective route than paying for straight advertising. You should consider the cost of a one-off advertising campaign, for instance, and weigh it against the often permanent benefits of search engine optimization.

    Click here for the next page, which explains why you should consider inviting your competitors over...

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    An Ed-U-Kate production. This page was produced 28 January 2001 and last edited 9th June 2015.
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