Increase Traffic to your Web-site - Traffic Tips and Secrets...
On-line Advertising
Just a few years ago, a banner ad was something that was flown by an airplane over a beach or an event - and nobody ever tried to click on it. The advert was for information and branding purposes only and immediate action was not required from the viewer. How things have changed....
What's the most effective type of on-line advertising?
Banner ads rarely achieve a click through ratio (CTR) of 1% (1 click per hundred views); text ads are usually far more successful and enable you to start a dialogue with your potential customers before they arrive at your site. Product links placed within relevant content can be a very effective medium. Proven successful words and phrases in text headlines and content are as follows:
Announcing
Breakthrough
Celebrate
Click here
Click here for
Click here to discover
Compare
Cool
Did you know...?
Discover
Do you know...?
Fast
Find
Free
Guarantee
How
How much
How to
Imagine
Incredible
Join
Latest
Money
New
Now
People
Profit
Revealing
Want
Why
You
Your
Any benefits (as opposed to features) that you can mention
The price of your product or service if it is very cheap
If you pay other sites to run on-line banner advertising for you, include the words "click here" for a high click through rate (CTR). Advertisements with a "call to action" are generally much more effective than those without. However, you need to decide if you prefer random click-throughs from the curious or only click-throughs from people interested in buying.
Don't click here?
If you are paying for banner views for instance, then the more click-throughs you get the better (after all, the click-throughs are costing you no more money), but if you are paying per click you may be better of pre-qualifying the clicker by telling them EXACTLY what they will be clicking through to.
You should also include your brand name on all your advertising: even if the ad is not clicked on, at the very least you have achieved some useful branding.
Standard banner sizes (in pixels)
468 x 60 Full Banner
300 x 250 Medium Rectangle
250 x 250 Square Pop-up
240 x 400 Vertical Rectangle
336 x 280 Large Rectangle
180 x 150 Rectangle
234 x 60 Half Banner
88 x 31 Micro Bar
120 x 90 Button 1
120 x 60 Button 2
120 x 240 Vertical Banner
125 x 125 Square Button
160 x 600 Wide Skyscraper
120 x 600 Skyscraper
Pop-up boxes
A pop-up box advert usually consists of a smaller window that loads on top of the main window. Consider using pop-up boxes as they achieve high responses (up to 15 times greater than banner ads), but beware, they annoy many surfers and may harm your brand if overused. Maybe just use them occasionally.
Multi-choice
Multi-choice open menu boxes attract the highest click-through rates by far. An example can been seen below.
Portal traffic
Traffic arriving from search engines and directories is considered to be generally more effective in converting surfers into sales than traffic from banner clickthroughs. This is mostly true if a relevant and informative title and description is used.
Create Banner Ads
Try to keep your banners under 20k. Animation can attract more attention, but if the banner is slow loading a lot of visitors will not even see it. Some merchants have doubled their click-through rates as a result of reducing the weight of their banners.
A cookie is a file stored on a web-site visitor's computer allowing the visited web-site to tag that visitor with a unique identity. This identity is often used to deliver customized content to the visitor when they return to that site.
The effectiveness of affiliate marketing There are armies of webmasters who want to sell your product or service. They do all the work - you make all the money... - Internal Link
Offline Promotion
Pressing the editor's button and where you can display your web-site address where people can see it offline. - Internal Link
Optimization v. Advertising
Whilst advertising has it place on the internet, if you only have a limited budget, you should consider the economics.
Many have found that spending money on optimizing their site for traffic (including using the pay-per-click engines) often proves to be a more cost effective route than paying for straight advertising. You should consider the cost of a one-off advertising campaign, for instance, and weigh it against the often permanent benefits of search engine optimization.
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